Doritos and a Lady-Friendly Future

Doritos

Originally published in WBUR’s Cognoscenti.

Don’t talk to me right now. I am sad, in the way that only a hormonal woman can be sad, about the fact that Doritos won’t be coming out with a line of “lady-friendly” junk food.

Word of that glorious product spread like wildfire after Indra Nooyi, the (female) CEO of Doritos’ parent company, went on a podcast and describedsome market research that yielded important insights into the feminine mind: Women don’t want to chew too loudly, they don’t want to lick powdered fake-cheese residue from their fingertips, and they want a bag of snacks they can fit into their purse.

Has Nooyi seen a normal woman’s purse? Mine is so large that it could hold a party-size bag of Doritos, a two-liter bottle of soda, and a roast chicken, though it would take me 15 minutes to root around and find them.

Read the rest here.

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